Why is the cheap replica Rolex GMT-Master II UK so popular?

Driven by a potent combination of low interest rates, a thriving stock market, and booming cryptocurrency wealth, the resale market for Swiss watches reached its peak in March 2022 before beginning a prolonged decline.

As the market stabilizes, some of the most sought-after models, including various versions of the replica Rolex Daytona, are now worth thousands of dollars less than their peak values. However, certain models are beginning to regain their value.

Despite a year of mostly stagnant prices, one model is defying the trend with outstanding performance for the brand: the Swiss movement replica Rolex GMT-Master II (Ref. 126710BLRO) with its iconic red and blue bezel, affectionately known as “Pepsi.”.

“If it has a Pepsi insert on it, I’m gonna sell it for a $1,000 premium over the Coke insert,” said Carol Altieri, COO of Bob’s Watches, referring to the red and black bezel. “Everybody wants that Pepsi insert.”

Introduced by Swiss movement copy Rolex UK in 1955 as a practical pilot’s watch, the GMT featured a dedicated hand to track the 24-hour day. The original two-color bezel was red for daytime hours and blue for nighttime, with other color combinations introduced later.

The switch to a ceramic bezel initially limited color options, but a decade ago, Rolex succeeded in producing a red ceramic that matched the original hue.

According to multiple tracking services, the price of the replica Rolex Pepsi GMT has risen more than any other Rolex in the past 12 months. It currently leads the Bloomberg-Subdial Index of the 50 most traded Swiss watches.

Unlike many top-performing watches, this particular Pepsi GMT is still in production and technically available at retail – though finding a dealer to sell it is challenging.

Moreover, this watch is selling on the pre-owned market for about $21,000, nearly double its $10,700 retail price.

Still, demand remains high. Altieri noted that while it typically takes about two weeks to sell her inventory of replica watches, the Pepsi GMTs sell every two days. “They go a lot faster,” she said.

Altieri also mentioned that the price might be influenced by a relatively limited supply compared to other colors.

“For every top-quality replica Rolex GMT-Master II Pepsi that comes into the queue, I probably see at least six or seven of the blue and black,” she said.